
Scrimale became its operating partner for its Naples and Sarasota Crunch Fitness locations before taking on additional roles such as vice president of sales, chief operating officer and now CEO. In 2011, Scrimale partnered with Julien to start CR Fitness. “Tony checks both of these boxes and has the capacity to take CR Fitness to its 100-location goal and beyond.” For Crunch Signature locations, All and City Crunch members can book 6 days and 22 hours prior to class. The booking window closes 30 minutes prior to class. Peak members can book 22 hours prior to class starting. Although the average gym membership cost is increasing nationwide, some businesses, like Crunch Fitness, have figured out ways to still offer memberships at this price point in order to make. For Crunch Fitness locations, peak results members can book 72 hours prior to class starting.
Essential crunch locations full#
“Being a CEO for many years I can tell you that it’s essential that this position is awarded to the individual that can check the box in two areas he, or she, has to have tremendous wisdom regarding all aspects of the industry and they must have the full backing of the entire organization,” said Julien, senior chairman and founder of CR Fitness, in a statement. Typically, a basic monthly gym membership should cost between 9.99 and 19.99, depending on location and which gym or health club you decide to trust. Shortly after merging with Lifestyle, he became the regional general manager of the clubs before joining CR Fitness.

In 1997, Scrimale climbed his way up the ladder and played an integral part in the development of Southside Athletics with Shapes founder Vince Julien before selling to Lifestyle Family Fitness. He started in the fitness industry by selling club memberships and cleaning gyms. His experience includes club development, regional management, sales and operations. Scrimale has more than 25 years of experience in the health and fitness industry.
